Internet
And
Business
Online
The
best
role
of
business
online
is
that
of
interdependency.
We’ve
all
heard
the
old
saying,
“No
man
is
an
island.”
When
it
comes
to
online
business
this
is
especially
true.
If
a
business
owner
who
takes
their
business
into
the
online
world
determines
they
will
be
self
reliant
and
never
accept
the
help
of
anyone
then
that
individual
will
not
be
in
business
long
enough
to
change
their
minds.
It
is
accepted
fact
that
the
greatest
tool
for
long-term
exposure
to
your
website
is
through
Search
Engine
Optimization
(SEO).
Without
it
potential
customers
can’t
find
you.
It
is
unreasonable
to
expect
that
you
can
adequately
develop
a
website
without
optimizing
your
website
for
the
best
possible
search
engine
ranking.
Search
engines
also
place
a
high
value
on
sites
that
have
links
placed
on
existing
sites.
These
‘backlinks’
demonstrate
to
search
engines
that
others
trust
your
site.
By
placing
your
link
on
their
website
these
other
businesses
indicate
a
trust
and
recommendation
for
your
site.
In
effect
the
two
strategies
listed
above
rely
exclusively
on
what
others
can
do
for
you
when
it
comes
to
your
online
business.
Shirley
Temple
once
proclaimed
in
her
movie
Rebecca
of
Sunnybrook
Farm,
“I’m
very
self-reliant.”
American
westerns
are
filled
with
lines
dealing
with
pulling
yourself
up
by
your
bootstraps
and
holding
down
the
fort.
Many
of
us
have
grown
up
to
believe
if
we
want
something
done
right
we
have
to
do
it
ourselves.
This
thinking
is
in
opposition
to
the
rules
associated
with
an
online
business.
The
online
world
can
only
exist
because
people
share.
Individuals
share
technology,
but
the
also
share
links,
reviews,
blogs,
forums
and
a
wide
range
of
other
marketing
strategies
that
find
a
commingling
of
interdependency.
In
online
business
you
are
as
dependent
on
others
as
they
may
be
on
you.
Unlike
the
word
‘dependent’,
the
term
interdependent
indicates
a
mutual
dependency.
In
other
words
you
are
depending
on
others
to
help
provide
links
back
to
your
site
while
they
are
equally
dependent
on
you
(or
others)
for
the
success
of
their
business.
More>>
SEO
Training
–
How
to
Get
the
Most
Out
of
It
?
 You’ve
just
invested
valuable
time
and
money
by
completing
your
hands-on
SEO
Training.
You
are
now
sitting
back
in
your
office
contemplating
all
the
wonderful
information
you
just
gathered,
but
you’re
really
confused
on
where
to
start.
You
pick
up
your
notes
leafing
through
them
hoping
something
will
inspire
you
to
know
what
to
do
next.
You
start
to
drift
back
to
class
wishing
you
where
still
there.
You
hated
to
leave,
you
didn’t
want
it
to
end,
you
silently
wish
your
instructor
was
there
telling
you
where
to
begin.
Good
news!
I
am
going
to
share
with
you
a
detailed
search
engine
optimization
and
internet
marketing
plan
to
get
the
most
out
of
your
seo
training
and
to
get
you
started
today.
Step
#1
–
Setting
Goals
Before
you
can
really
get
started
you
have
to
know
what
you
want
to
achieve
with
your
Web
site.
There
could
be
a
number
of
goals
that
you
have
in
mind
but
your
first
step
is
get
a
clear
picture
of
what
you
want
the
outcome
to
be.
It
could
be:
•
To
gain
higher
rankings.
•
To
redesign
your
Web
site
to
be
more
user
friendly.
•
To
implement
SEO
basics
throughout
your
site
to
make
it
search
engine
friendly.
•
To
increase
your
visitor
response
online.
•
To
open
additional
windows
to
your
site
through
social
media
marketing.
•
To
launch
an
article
marketing
plan.
•
Or
all
of
the
above.
More>>
 Basic
XML
Concepts
Search
Engine
Optimization
XML
originate
from
SGML
(Standardized
General
Markup
Language)
and
is a
simplified
version
of it
.it
was
developed
members
of w3c
and
released
in Feb.
it is
an international
standard
that
has
been
in use
as a
markup
language
primarily
for
technical
documentation
and
government
application
since
the
early
.it
was
developed
to standardize
the
production
process
for
large
documents
like
medical
records,
company
data
bases
and
so on
marking-up
documents
using
sgml
allowed
information
to be
passed
form
one
system
to the
next
without
losing
any
information.
Early
on,
it was
thought
that
sgml
would
be used
for
the
web
but
HTML
a very
basic
subset
of SGML
became
popular
for
its
visual
layout
and
ease
of use
.the
focus
next
went
on creating
a language
which
has
the
strength
and
structural
power
of SGML
and
is as
easy
to use
as html,
the
result
was
xml.
While
using
html
your
scope
is limited
to a
specified
set
of tags.
You
can
use
html
tags
to present
your
information
on a
processing
web
designed
page
but
then
you
are
limited
to only
these
specified
tags
.in
XML
on the
other
hand,
you
have
the
liberty
to create
the
tags
you
want
to use
.it
extends
your
ability
to describe
a document
allowing
you
to define
meaningful
tags
suiting
your
application
requirements.
If your
web
site
contains
many
glossary
terms,
you
can
create
a tag
called
for
those
terms.
. While
creating
an XML
document
it is
important
that
you
plan
the
site
very
well,
know
the
relationship
between
different
section
and
items
.always
remember
while
using
xml
you
are
extending
your
tags
to identify
what
they
men
and
not
to format
the
appearance
of the
content.
More>>
7
Winning
Search
Engine
Optimization
Tactics
 1.
The
single
biggest
mistake
that
most
business
owners
make
is trying
to think
of a
"cool
name"
for
their
website,
when
they
should
have
chosen
a keyword-rich
site
name
like
'prevent-corporate-bankruptcy.COM'
instead
of SmithLawOffice.com'
(as
an example).
Your
potential
customers
search
for
keyword
phrases...
not
business
names...
unless
you're
already
a household
name
like
Wal-Mart,
eBay
or Apple.
Facing
reality,
many
business
owners
gave
up on
websites
ever
helping
their
business
a long
time
ago...
usually
because
of a
poor
website
name
choice.
And,
it doesn't
have
to be
this
way.
Simply,
discover
what
terms
people
are
searching
for.
Identify
the
"action"
keywords
and
phrases
that
people
are
actually
using
when
they
are
searching
Google,
Yahoo,
MSN
or any
of the
other
major
search
engines.
I highly
recommend
looking
for
keyword
phrases
that
incorporate
the
following
keywords:
buy,
want,
need,
order,
download,
etc.
I'm
sure
you're
getting
the
idea
now.
Then,
you
need
to purchase
website
names
that
are
centered
around
the
most
popular
keyword
phrases.
And,
redirect
these
visitors
to your
current
website.
And,
I promise
that
you
can
setup
a website
redirect
in less
than
one
minute...
even
if computers
scare
you.
You
just
need
to have
access
to your
website
hosting
interface,
with
cPanel
being
the
most
popular
choice.
More>>
|
